Microsoft CEO Satya Nadella has explained in an interview with BuzzFeed why the company is not concerned about the market share of its mobile operating system, which is about 1.7% globally.
He said the company would be doing a “disservice” to itself by measuring its success solely by market share. “If you think of this more like a graph,” he said of how people use products, “these [devices] are all nodes. Sometimes the user will use all of these devices … sometimes they’ll use only one or two of our devices and some other platforms — so be it.”
For Nadella, this is an important point: The company can work on Windows phones even if no one uses them because people use Windows 10 or Xbox or Office — and they’re all one and the same.
“We want to make sure that we are completing the experience across all of these devices,” he said.
