Apps are increasingly becoming the go-to resource for communication, entertainment, shopping, productivity and more. As a result, the time consumers spend in apps has exploded. Coupled with the growth of the global installed base of smartphones and tablets, this will set the stage for significant revenue growth. This expanding revenue opportunity will not be exclusive to the top apps and categories, but will be more widely spread across the app economy. In order to fully capitalize on the app economy’s exceptional growth, publishers need to anticipate future market opportunities when…
Store and Ads to Deliver $189 Billion to Publishers in 2020
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