Microsoft says iOS and Android support doesn’t mean Windows Phone is dead

Is-Windows-Phone-dead

In an interview with Business Insider, Microsoft’s Joe Belfiore spoke briefly about Microsoft’s recent announcements made at Build such as the Windows 10 Fall Creators Update but also took the time to comfort those worried about the small presence of Windows phones at the event and Microsoft’s growing focus on iOS and Android devices.

“We’re going to continue to support Windows phone,” Belfiore said before adding that, “Windows is a platform that drives the experience on a whole range of devices. We live in a highly diverse world.”

With the significantly higher number of users on iOS and Android compared to Windows 10 Mobile, it’s understandable that Microsoft would want to offer their services and products to those using those ecosystems. This often frustrates Windows phone users though as it can appear that Microsoft favors offering support for other companies’ mobile devices over their own. And for the most part, recently anyway, this has been fairly true.

It’s been a while since Microsoft released their own Windows phone device (they’ve been relying on other companies to manufacture phones) but the Windows 10 Mobile operating system continues to get updates (though admittedly not as big as the Windows 10 updates) as do many Windows phone apps. There’s also a growing number of rumors and statements that suggest that Microsoft could be planning a “Surface Phone” which could radically redefine what a smartphone looks like and is used for.

Satya Nadella: Microsoft building the 'ultimate mobile device'

Sadella-Melbourne

Microsoft CEO Satya Nadella has again reaffirmed the company's commitment to developing smartphones. Unfazed by its market share dropping beneath 1 percent, Nadella said Microsoft is planning a revolutionary "ultimate mobile device."

Nadella made the comments during an interview with the Australian Financial Review. He visited Sydney last week to address a local developers conference about Microsoft's cognitive computing systems and Azure cloud services.

Nadella outlined his plans for Microsoft's future involvement with smartphones. He suggested the company has stopped trying to rival the established leaders in the field. Instead, Microsoft is working on something for the future that it thinks will give it the upper-hand in the long term.

lumia1

Nadella hinted at an "ultimate mobile device" that could give Microsoft a credible presence in the industry. The company seems keen to develop a product with unique capabilities that aren't replicated by its rivals. A key feature that already fits this description is the company's Continuum tech, Windows 10 Mobile's ability to transform itself into a desktop PC at a moment's notice.

"We will continue to be in the phone market not as defined by today's market leaders, but by what it is that we can uniquely do in what is the most ultimate mobile device," Nadella said. "Therefore [with Nokia assets], we stopped doing things that were me-too and started doing things, even if they are today very sub-scale, to be very focused on a specific set of customers who need a specific set of capabilities that are differentiated and that we can do a good job of."

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