Microsoft's Home Hub ambitions aim to crush Google Home and Amazon Echo

homehubui-concept

In what might be the most exciting part of this whole project, Microsoft is working on bringing the connected "smart home" to Windows 10 with Home Hub. The goal is to make Windows 10 the central hub for all your smart home devices, including lights, doors, locks and more. With Cortana integration allowing you to use your voice to toggle and control the smart devices in your home, the picture for Home Hub becomes complete: it brings Windows 10 to the center of your entire home.

Microsoft is building a dedicated "Connected Home" app that will make adding smart devices to your home easy; with an overview of all the smart devices in your home and options to turn them on and off, configure them, and more. You'll also be able to group devices to individual rooms; for example, you could have Hue lights 1, 2 and 3 grouped under the Bedroom tag and tell the Home Hub to "turn off the bedroom lights". This app will work much like most other smart home apps, except this one will have deep integration with Windows 10.

Home Hub Timeline

Home Hub is a massive project for Microsoft, with a lot of it planned across for Redstone 2, 3 and 4. It's unclear when we should expect to see the whole set of Home Hub features show up for consumers. Some sources have suggested the first batch of major Home Hub bits will arrive with Redstone 3, with smaller features such as Family Desktop showing up sooner with the Creators Update.

Although Microsoft has internal projections for this stuff, that doesn't make it immune from delays or even cancellations. That's a frequent occurrence at any tech company of Microsoft's size — internal projects don't always work out, and sometimes they rise and fall entirely without public knowledge of the plans.

Most of the sources we've spoken to have all said a lot of the Home Hub stuff had been delayed for more important changes and improvements that need to be made to Windows 10, which is understandable. No single source has explicitly said that the big Home Hub stuff has been canceled, but we have heard that it might be a while before any of the interesting stuff begins to show up in public.

Read more on WindowsCentral.

Store and Ads to Deliver $189 Billion to Publishers in 2020

Mobile-App-Forecast-annual-net-to-publisher-revenue-app-monetization

Apps are increasingly becoming the go-to resource for communication, entertainment, shopping, productivity and more. As a result, the time consumers spend in apps has exploded.

Coupled with the growth of the global installed base of smartphones and tablets, this will set the stage for significant revenue growth. This expanding revenue opportunity will not be exclusive to the top apps and categories, but will be more widely spread across the app economy.

In order to fully capitalize on the app economy’s exceptional growth, publishers need to anticipate future market opportunities when planning for a variety of business scenarios, including product launches, performance goals, international expansion and portfolio management.

To help showcase the opportunities for publishers, we’ve published App Annie App Monetization Report: Publishers to Earn $189 Billion from Stores and Ads in 2020. Key insights include:

  • Combined worldwide in-app advertising and net-to-publisher app store revenue is forecast to grow by 270% — from $70 billion in 2015 to $189 billion in 2020.
  • Though games will continue to capture the majority of revenue, advertising will help apps (excluding games) increase their share through 2020.
  • In-app advertising and freemium will continue to dominate other business models and subscriptions will continue to be an increasingly important type of in-app purchase.
  • The Americas, APAC and EMEA will experience significant revenue growth from 2015 to 2020, with China driving APAC’s particularly strong growth.

Download the complete report from this site.

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